Fractional product and AI advisory for founders and teams building AI products.
I take on a small number of engagements alongside my product leadership work — and I'm currently accepting conversations for new engagements. The brief is usually the same: build AI products that ship fast and avoid the governance mistakes that kill trust and funding. Product execution and responsible AI in one engagement — so you don't have to choose between speed and doing it right.
No pitch, no obligation — 30 minutes on where your product is and whether I can help.
One operator, not a consultancy.
I take on a small number of engagements alongside my product leadership work. Currently accepting conversations for new engagements.
The brief is usually the same: build AI products that ship fast and avoid the governance mistakes that kill trust and funding. I bring product execution and responsible AI in one engagement, so you don’t have to choose between speed and doing it right.
Four kinds of client.
Non-technical founders building AI products from scratch
Who need a senior product partner to translate AI capability into something a small team can ship, defend and explain to investors.
Startups adding AI features to existing products
Where the question has moved from "can we build this?" to "what happens when it’s wrong, and who owns that?"
Scale-ups integrating AI into their roadmap
Who need AI product strategy that holds up at pace, with governance designed in before the regulators arrive.
Enterprise innovation teams building internal AI tools
Needing a product-shaped, not legal-shaped, response to incoming AI obligations including EU AI Act exposure.
Three named shapes.
The approach — discovery, ruthless scoping, lean roadmapping — applies to any early-stage product. The AI governance layer is there when you need it.
For founders at three moments — about to brief an agency or start building and need the scope right; launched and growth has stalled; or have an idea and need to know what to build first.
A 3–4 week engagement. Structured discovery, MVP definition (or roadmap reset), responsible AI risk assessment, and a lean sequenced roadmap you can hand to any engineering team.
3–4 weeks · fixed scope · defined deliverables
For founders mid-build or post-funding who need a senior product brain 1–1.5 days a week — prioritisation, agency and engineering management, launch planning — without a full-time hire.
1–1.5 days/week · 3-month minimum · fixed agreed days
For founders who need senior judgement on tap, not hands-on delivery. Two 60-minute calls a month plus async access for the decisions in between.
Monthly · 2 structured calls + async access
No pitch, no obligation — 30 minutes on where your product is and whether I can help.
Raising, or about to?
Investors increasingly ask AI-product founders about governance in diligence — EU AI Act exposure, data provenance, model risk. If you can’t answer those questions cleanly, it costs credibility, and sometimes the round. Governance readiness is built into every engagement — or available as a standalone assessment.
No pitch, no obligation — 30 minutes on where your product is and whether I can help.
What I bring with me.
Thirteen years of enterprise product leadership across aviation, enterprise platforms and public sector — including national-scale digital platforms and globally distributed multi-team delivery.
Built NexBridge, an open-source AI-governed middleware framework with risk-tiered classification, human escalation gates and immutable audit logs — governance designed as a product architecture decision, not a compliance afterthought.
Built a working multi-agent AI system designed around explainability and user trust — confidence scoring, decision drivers and visible data gaps as first-class product outputs.
AIGP — AI Governance Professional certification in progress. Working knowledge of NIST AI RMF, ISO 42001 and EU AI Act obligations.
Writes publicly about AI product strategy and responsible AI in Responsible by Design — a monthly newsletter for product managers and founders building AI products.
Let’s talk.
The fastest route is a 30-minute intro call — no pitch, no obligation.
No pitch, no obligation — 30 minutes on where your product is and whether I can help.