Defining where AI products need to go — translating AI capability into clear product vision, multi-year strategy and roadmaps that create genuine business value. Identifying where AI fundamentally changes a product, where it enhances it, and where human judgement must remain in the loop. Setting a direction that engineering, design and senior stakeholders can align behind and execute against with confidence.
and delivery
Principal Product Manager
Eight domains. Scan the headers, expand what's relevant.
Designing AI products from the ground up — shaping the user experience, evaluation criteria, confidence thresholds and model performance requirements as product decisions, not engineering ones. Defining what good looks like for AI features before a line of code is written, and maintaining that standard through delivery, launch and iteration.
Building AI governance into the product from the start — not as a compliance layer added at the end, but as a design discipline that makes AI systems more trustworthy, more defensible and more durable. Working knowledge of NIST AI Risk Management Framework, ISO 42001 and EU AI Act obligations. Practical application of risk-tiered AI classification, human-in-the-loop design, explainability requirements, fairness considerations and auditability as first-class product requirements. AIGP certification in progress.
Applying AI-native workflows across the full product lifecycle — discovery, UX, requirements, prototyping and delivery. Using modern AI tooling and virtual AI pods to compress the cycle from ambiguous problem to testable product. Hands-on builder of AI systems, keeping the strategy grounded in what is actually possible and current.
Leading product strategy and global delivery across complex, multi-team organisations. Setting roadmaps, defining OKRs, making investment decisions and aligning senior stakeholders across multiple functions and geographies. Operating at portfolio scale with competing priorities, long time horizons and high organisational complexity — and maintaining clarity of direction throughout.
Managing large-scale product portfolios spanning multiple teams and geographies. Operating model design, lean budgeting, dependency management, PI planning and delivery governance across globally distributed engineering organisations. Balancing product evolution, technical debt, customer delivery and platform sustainability across a complex, multi-year delivery programme.
Deep domain knowledge across airline distribution, operations, ancillary services and enterprise aviation platforms. Product definition, systems integration and delivery across major airline and travel technology organisations. Strong understanding of the commercial, operational and regulatory constraints that shape product decisions in the aviation industry.
Product strategy, vision and delivery for national-scale government platforms — identity systems, citizen services and revenue platforms. Navigating complex multi-stakeholder environments spanning government agencies, technology partners and service providers. Designing products where trust, security and accessibility are non-negotiable requirements from day one.
Built to stay at the frontier of what's possible.
Four projects across two categories — AI Product Case Studies where AI is the core design problem, and AI-Enabled Builds where AI accelerates the work.
AI Product Case Studies
Products where AI is the core design problem — the architecture, the decisions and the governance are all AI-specific.
A framework for modernising legacy enterprise integrations behind a risk-tiered classification system — T1 through T4 — where each tier determines the level of AI autonomy, human oversight and audit required. Dual-agent verification, human escalation gates, confidence thresholds and immutable audit logs built in by design. Built on LangGraph, FastAPI and the Anthropic Claude API. Demonstrates AI governance designed as a product architecture decision from the start — not retrofitted as compliance.
Six specialised agents — technical, fundamental, sentiment, seasonality, competitor and decision — working in a layered orchestration model to produce explainable investment signals. Confidence scoring, decision drivers, caution flags and visible data gaps are first-class outputs, not buried in logs. Designed around user trust and explainability as core product requirements from day one. Demonstrates multi-agent system design, orchestration architecture and the product discipline of making AI reasoning visible to the user.
AI-Enabled Builds
Products built using AI as a delivery accelerator — AI-native workflows applied to real product problems.
A product operations tool built using AI-native workflows — Claude, Windsurf and virtual AI pods — to improve planning, dependency and delivery visibility across a large-scale Agile release train. Explored how AI-native delivery compresses the cycle from problem to working product. Demonstrates the practical application of AI-native ways of working to unglamorous but high-value operational problems.
End-to-end product thinking for a two-sided coaching marketplace — user problems, role-based journeys, MVP scope, booking flows, onboarding and go-to-market positioning — developed using AI-assisted discovery, journey mapping and prototyping. Taken from ambiguous problem space to a fully defined, buildable product concept. Demonstrates zero-to-one product thinking and marketplace design applied outside the day job, with AI accelerating the discovery cycle.
Where the thinking gets pressure-tested in public.
Responsible by Design — a monthly newsletter on AI product strategy and responsible AI. All articles link out to LinkedIn in a new tab. Newest first.
Which product skills gain weight in AI work, and which quietly lose it.
Worst-case decisions, explainability, and who gets hurt when the model is wrong.
Why AI doesn’t kill Agile but pushes it toward structured intent and human-governed AI pods.
Governance as a foundation built into the spec, not a post-launch gate.
The three orchestration layers behind a working multi-agent system.
What PMs must own before a confident wrong answer destroys user trust.
Building six specialised agents to learn how agentic AI really works.
Aviation. Enterprise. Public sector.
I started product-side in aviation — airline distribution systems, ancillary services, operational tooling — where the cost of a missed detail is measured in flights and people, not story points. That grounding stays with you.
From there, enterprise platforms and public sector digital work taught me that the unglamorous parts of a product — the intake, the escalation paths, the audit trail — are where trust is actually built or lost. The governance thinking didn’t come from frameworks. It came from building products where the consequences of getting it wrong were real.
Today I work at the intersection of AI product strategy and enterprise delivery. I build AI systems personally to keep the thinking current, write publicly to pressure-test the ideas, and lead global product teams to ship. The three disciplines inform each other — and that combination is what I bring to every role.
- BSc Computer Science
- PMP — Project Management Professional
- SAFe® Product Owner / Product Manager
- AIGP — AI Governance Professional In progress
Let's talk.
Open to senior product leadership conversations — Principal and Lead AI PM roles, and enterprise product leadership where AI strategy is central to the work.
I'm based in London and require UK visa sponsorship. I mention it early so the conversation starts on honest ground.